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Lauren Donalson and Jason Wiley on AI-Driven Dealer Growth

• CBT News • Season 1 • Episode 24

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PureCars executives Lauren Donalson, CEO, and Jason Wiley, President and Chief Revenue Officer, join Driving Solutions to discuss how clean data and AI-powered marketing can help dealerships drive service visits, strengthen customer engagement, and improve profitability in 2026. They explain why fixed operations remain one of the most underleveraged profit centers in automotive retail—and how smarter data practices can unlock long-term value across the ownership lifecycle.

Donalson and Wiley outline PureCars’ evolution from a digital media platform into a data-driven solution built around data hygiene, customer unification, and intelligent automation. The conversation explores how poor data quality limits marketing effectiveness, why AI is critical for identifying high-probability service and sales opportunities, and how omni-channel outreach can deliver measurable gains in service revenue and customer satisfaction. As dealerships plan for 2026, they share practical insights on where to focus investments to drive sustainable growth.

Key discussion points:

  • Why fixed ops marketing is critical to dealership profitability
  • The impact of poor data hygiene on customer engagement
  • Unifying DMS, CRM, and third-party data into a single CDP
  • Using AI to identify high-value service and sales opportunities
  • Driving measurable gains in service visits and revenue per RO

Driving Solutions is the go-to podcast for dealership professionals who want to stay sharp, informed, and ahead of the curve. Hosted by Jim Fitzpatrick and powered by CBT News, each episode brings you real strategies, smart tools, and expert insights to help you run a more profitable operation.

Subscribe on your favorite podcast platform and visit CBTNews.com for more.

Welcome And NADA Setup

Announcer

This is Driving Solutions exclusively on CBTnews.com.

PureCars’ New Vision: Data And AI

Jim Fitzpatrick

Hey everyone, Jim Fitzpatrick. Welcome to Driving Solutions here at CBTnews.com. With NADA just around the corner, today we're going to uh talk about what dealers should be focused on this year, what Pure Cars is bringing to the show in Las Vegas and how clean data and AI are changing the way dealers drive, service, traffic, and connect with cons uh customers more effectively. Joining us today is Lauren Donaldson and Jason Wiley from Pure Cars, both of whom have stepped into new leadership roles there at Pure Cars. So, folks, thank you so much for joining us on the show today. Very much appreciate it. So, uh Lauren, let me let me start with you if I can. Excited to have you both. As I said, um you're both taking over new roles there in the last six months. Uh what are you most excited about uh moving forward in uh 2026?

SPEAKER_04

I I really appreciate first off that you are having us. We are looking forward to this coming calendar year. We're already in it. Can't believe 2025 flew by like crazy.

SPEAKER_05

Yeah.

SPEAKER_04

Um but uh what I'm looking forward to most for this coming year as it pertains to PureCars, you know, as you just mentioned, Jason and I are relatively new to our leadership roles, very, very humbled and excited by the warm reception from the industry, the company, friends and peers across the business. Um and as we look forward to PureCars' future, really what we are looking to do in our next chapter is evolve from the pure cars that you probably know as the Titan of Industry and Digital Media, to one, as you mentioned, you know, we're we're leveraging AI, really evolving into one that's much more focused on data hygiene, data ingestion, audience management and curation, and then leveraging AI algorithms to deploy media in a more sophisticated way. Um that's a very large topic and a very large undertaking, but we think we're the right people for the job. Super excited for it.

Jim Fitzpatrick

Absolutely. I see you shaking your head, uh Jason. You want to add to that?

SPEAKER_03

Couldn't say anything more. I think we we I want to just echo the terms that we're very blessed and Phil and lucky to be here and uh thankful for the opportunity to talk with you guys. But um the lot of challenges already that are facing the dealers, I think we are uniquely positioned to be able to solve a lot of those problems and talk with the dealers and educate them a little bit more about the things that we really have under the uh the matrix that are a lot more than that just the digital advertising components, uh, which we're obviously known for. But um I think 2026 is gonna be a great year for all of us and we're excited about it.

2026 Dealer Challenges And Opportunities

Jim Fitzpatrick

I agree. However, it will have its challenge. Lauren, what do you what do you see as the biggest challenges and opportunities dealers will face this year?

SPEAKER_04

Sure. Yeah, great question. And that's again kind of why why Pure Cars exists is to help the auto dealer thrive, right? So the problems that the dealers and manufacturers are confronted with, we've already started to see it here in the the tail end of last year and into this year, inventory starting to tighten up again, monthly payments are start or continue to skyrocket. Um, to me, there's really a couple areas of opportunity to confront those problems. The the first one, and as it pertains to again back to curating and targeting the right audiences that are kind of bespoke and AI algorithmically driven towards your opportunity, it is going to be the new normal, or else you're going to be deficient in the way that you're deploying your marketing strategies. Um, the other one is, and I know we're gonna get into this, is you can't sleep on service. So there's there happen to be three profit centers in the dealership, and it can't just all be new and used vehicle sales. The back end of the store can feed the front end of the store. And I think your more successful dealers and manufacturers alike are going to be the ones that take care of the full life cycle of the customer as opposed to just focusing on the front end.

Jim Fitzpatrick

Yeah, for sure. Lauren, NADA, as we mentioned, is right around the corner. What are you most looking forward to this year at the show?

SPEAKER_04

Candidly, attendance.

unknown

Um, you know.

Jim Fitzpatrick

You're remembering last year, huh? Snow Mageddon. That was uh crazy.

NADA Expectations And Product Reveals

SPEAKER_04

I mean, jokes aside, I am just looking forward to seeing everyone, right? It's it's our Super Bowl, and we are looking forward to a lot of different product releases and again kind of bringing our vision for PureCar's next chapter to life. But I'm excited to get to see uh all of our friends that we haven't seen in the last couple of years due to snowpocalypse last year.

SPEAKER_05

Yeah.

SPEAKER_04

Um and again, I'm I'm really pumped just again to rub elbows with some folks that we probably haven't seen. It's gonna prompt a lot of really fun and dynamic conversations as we look towards this hyper fast velocity of technology improving, going back to the AI component. I mean, we're we've never been in a faster kind of iterative phase from a product and development perspective. There's a lot to get into.

AI Lead Nurture And CDP Capabilities

Jim Fitzpatrick

Yeah, no question about it. Jason, what uh what's new uh or exciting, I should say, at Pure Cars that you'll be showcasing at your booth?

SPEAKER_03

A lot. I think we try to bucket it into a couple different categories, though. Um you probably know and a lot of the dealerships know about the um uh some of the manufacturers are now endorsing AI uh lead nurturing tools, uh of which we've been part of that with like the Nissan and Infinity pieces. So we're gonna be talking a lot of demoing that product, actually giving dealerships the live access to be able to see what a real live consumer experience would be as they interact with the dealership through an AI agent. Um, so that's gonna be very splashy. Uh, I think also kind of the the trend that I was talking about a little bit before, you know, one of the reasons why I was so excited to join Pure Cars and excited to be and humbled by the opportunity to be here is just the synergistic way that we're kind of rebrand packaging and really retelling our messaging and our story. Um, you know, there's tremendous homegrown amount of technology that's been built up by Pure Cars over the past, you know, 17, 18 years. Um dealers, I don't really think, really truly understand yet the components of like really uh the full-blown CDP, the DMP work, the insights that we're able to provide for them, the strategic data-driven approaches of how they should go do their marketing. And then, you know, we've also uh been very aggressive and had the great opportunity to win some OEM contracted business right now underneath the customer lifecycle management platform, right? Like Warren was talking about. So, you know, expanding that opportunity and getting more into the uh after sales um side of the house and really showing dealers the customer journeys. There's a lot of different components of there, but we're looking forward for the most part for reconnecting with all of our dealers, being able to feel see people in person, have some great meetings, but really showcasing a lot of that. I the booth will be rocking and and uh we're excited to talk about all those things with all of our partners.

Session Preview: AI For Fixed Ops

Jim Fitzpatrick

The pure car's booth is always rocking, that's for sure. So besides the booth, uh Lauren, uh you've got a session at NADA. Can you give us kind of a sneak peek of what you'll be talking about?

SPEAKER_04

Yeah, yeah, more than happy to. I'll lean into a couple of two-letter words, AI and FO, or we'll do both, right? So we're gonna talk about parts and service and leveraging AI in the back end of the store.

SPEAKER_05

Okay.

SPEAKER_04

Um, you know, kind of circling back to the soapbox that I've been standing on for the last five to ten minutes or so. This year, it's gonna be increasingly important for dealers and manufacturers alike to really focus on fixed operations, after sales, and the full customer lifecycle and lifetime value. Um, I'll be given a crash course in my session on how you can leverage AI in a multitude of different ways, whether it be the agent that Jason was talking about that converses back and forth with folks, helping to set service appointments, answer questions about the status of their vehicle, et cetera. But also ways that you can leverage AI internally to make your associates more productive. Um so it should be a fun time. Um, super excited to hit the stage in Vegas.

Why Service Marketing Lags And Matters

Jim Fitzpatrick

That's great. Congratulations on that, by the way. That's but that's pretty cool. So um, you know, service marketing has always been challenging for dealerships. When I was running stores, every service director would come in and say, How come I don't have the budget that sales has or use cars or what have you? And you know, you're like, eh, get back to your office again. You know, nobody ever really spent a whole lot of money. I shouldn't say nobody, but many dealers, you know, kind of saw it as this uh as this stepchild back there. When in reality, you know, it makes so much, adds so much to the bottom line of a dealership. And I think over the last five or ten years, certainly since COVID, we said, whoa, this is uh this is something we really gotta focus on, and we've got to add fuel to the fire back there. So, what makes it so tough today for for dealerships in the way of marketing uh service?

SPEAKER_04

I mean, I actually think you hit the nail on the head um in that it's treated as a secondary profit center when in fact it's it's likely the largest driver of profitability in any given store. And you're tugging on my heart strands here because I worked in parts and services.

Jim Fitzpatrick

Okay, okay, so you know firsthand, right?

SPEAKER_04

100%. And um, and so I look at it as much opportunity if you were to nurture customers, you know, you're going to interact with them four, five, six, ten times throughout the customer life cycle before they're ready for another purchase. And if you spend that time nurturing a very positive experience with the customer, you're more likely again to feed the front end of the store. I recognize that sales is sexier than service. Totally understand that. Having said that, there's opportunity as a business person to increase your profitability and productivity if you're having the back end of the store cover that absorption rate. I mean, our leading dealers, I would say. So CureCurse partners with about 2,000 dealers across the US and Canada, the most successful ones are the ones that are paying attention to parts and service today and their investment. I've seen some groups deploy an investment strategy of a say a four to one mandatory expense for every$4 that you spend acquiring a sale, you gotta be spending another dollar on parts and service. And I think dealers and manufacturers alike ought to consider what their allocation of budget looks like today and ensure that they're covering the back end.

Clean Data Problems And Waste

Jim Fitzpatrick

Oh, absolutely. No question about it. And there was a study done by the NADA not too long ago that said, how you know where where did uh the dealers, today's dealers typically come from? Which department? Was it fixed ops or was it variable ops? I think it was like 82% came out of variable ops, right? So I know you're you're shaking your head there, right? Because you came out of fixed ops, so you know it better than a lot of GMs and dealers even do. And I was one of those GMs that came out of Variable Ops. So that was my focal, you know, that was my focus uh every day was how many new cars and used cars can I sell and how much FIM profit can I make? And that was a mistake. Looking back in my career, that was a big mistake I made to say we need to push more service, advertise to those people, connect with those people, because guess where those customers are going in the service when they when it's time to buy their next vehicle? If it's done right, they're coming in the back end of the showroom, right? And we think in many cases we we took that for granted. But uh, but talk to us a little bit, uh Jason, about um what role um you know does clean customer data play in making service marketing more effective. And I and I say that because uh the early this morning I'm getting into my car, I stopped at the mailbox and said, let's get the mail. And in there is an offer for service on a BMW that I owned seven years ago, okay? And traded it in at that very dealership. So, you know, this just continues to haunt all of us in the industry, right?

SPEAKER_03

Yeah, I'd uh if I had a nickel for every time the dealer told me about that over over the course of my career. Yeah, um, I mean it's it's it it plays the biggest role. It's it it probably it's the you know, to talk about like kind of piggybacking again off of what Lauren's talking, it's probably one of the least sexy things, but it's one of the most material impactful components of a dealership's business is to make sure that they're you know using their clean that the data is clean. You know, for us, we typically see you know, so anywhere between like a 30% range from uh uh dealerships where their DMS data is bad. You know, whether that's um, you know, they don't have the email, they don't have the proper phone, they don't have a proper address, they you know, the uh we see all sorts of different stuff. Customers incarcerated, you know, persons dead, you know, no longer.

Jim Fitzpatrick

I mean, there's there's so many of those incarcerated, this just went very dark on us, Jason. It just became the uh CSI files.

Service Drive As Inventory Engine

SPEAKER_03

You would be you would be surprised at the amount of advertising and what to say that you have bad data, but to really understand the impact for dealers, like if you you know, if you're thinking about, hey, I'm you know, sending 20,000 pieces of mail out a month and I'm spending you know a buck fifty a mail or whatever it is, you know, you start to uh 30% adds up into tens of thousands of dollars on wasted advertising for larger stores on a monthly basis or smaller stores on a you know quarterly basis, so there's a material impact there. Um, and you know, the in in the luxury divisions, we see those numbers even higher than that. So, you know, seven out of ten emails could be bad. I mean, we're given worst case scenarios for sure, but um, the the point being is that if they're if starting with the foundation of cleaning the data and making sure that every single dealership has an accurate understanding of their actual first party data um and being able to reach those customers, then you can start to answer and unravel the more difficult questions, which are when do I reach them, on what channel, and all those other things. Right. Those are the things that get the top line headlines that have always for you know the 20 15 and 20 years that I've been in digital marketing, everybody's talking about reaching the right customer at the right time with the right message. The foundational element is making sure that the people are, you know, that it's accurate, that they you have the vehicle attached to them, that they still have that car to your point. Yeah, and all of those different components. You can't do marketing properly unless you're starting with clean data. That's right. And that's a pillar of you know, pure cars.

Jim Fitzpatrick

That's right. And Lauren, um, you know, back me up on this. Uh it was we'd send out service mailers and connect with emails and what have you to bring that customer back in for service. Now we're interested in buying their vehicle. So that takes on a whole new level of importance to make sure that that that data that we're reaching out to these customers with offers on their car and to let them know that guess what, we could use that car if you're not using it. Of course, we'd love for you to trade it in as well. But that but the service drive has really become a major um uh driver, uh, so to speak, uh, of vehicle acquisition for dealers, right?

SPEAKER_04

Oh, yes. Thank you for bringing that up. I think we really we saw this hit its peak need, if you will, during the chip shortage time, right? Yeah, absolutely. And um new vehicle supply was through the floor, yeah, super, super far down. And dealers didn't know, you know, wholesale prices are going through the roof. How am I gonna acquire vehicles to keep my sales velocity intact? The people are still coming into the market. We really developed this muscle that pure cars of I I was saying back then, and I'm saying it again now, we're actually helping a lot of our clients buy cars more often than sell them today, which is is a wild, recurring, no longer phenomenon, I guess you would say.

SPEAKER_05

Yeah.

SPEAKER_04

Um but yeah, as as inventory starts to shorten, new car, you can't control your own destiny as much with new car supply, right? But you can control your own destiny with used cars. I I know you know that.

SPEAKER_05

That's right.

SPEAKER_04

Um it's down to a science and leveraging data of understanding what vehicles are going to turn the fastest, where those units and operations sit in your PMA, and then uh deploying messaging towards those customers to acquire the vehicles is absolutely it's gotta be a part of your strategy. Acquiring the right inventory to flip that really quickly, and again, ratcheting your profitability up into the right for used cars and for parts and service.

CDP Versus CRM Explained

Jim Fitzpatrick

That's right. I'll stay with you here for a second, Lauren. How does a CDP differ from a traditional CRM for service departments?

SPEAKER_04

Great question. I look at uh CRM, it preempts the CDP. So forgive me as I talk with my hands here a little bit.

Jim Fitzpatrick

I do it all, I do it all day long.

SPEAKER_04

Right on. Okay.

Jim Fitzpatrick

In fact, I understand you better because you're doing it.

SPEAKER_04

I appreciate you. So think of the CDP as the brain or the filtration or the dam, one of one of those. And you've got CRM, DMS, maybe third-party lists that you've acquired from the manufacturer or elsewhere. All of those things, as Jason mentioned, in their nascent state, it are very, very dirty. So you think about CRM, DMS, et cetera, all of those things are ingested by your CDP or customer data platform.

SPEAKER_05

Right.

SPEAKER_04

What we're gonna do with the CDP is we take all those things and say, okay, let's make it into one format because they're gonna come in in multiple formats, and we're gonna clean, dedupe, append information to give you one very clean universe to then leverage and weaponize to whatever your opportunity is. And what we like to do is we'll then layer in a couple different things. We see market insights where, I don't know, let's say you're you're losing to XYZ competitor, Mr. or Mrs. Dealer, or you're you're losing to XYZ brand in the same segment, Mr. or Mrs. Manufacturer. Okay, we can actually take that universe, slice out the cross shoppers that are most likely to convert over to your brand and target them. Uh, we apply the AI algorithm on top of your website activity to note who of the of the total universe who's most likely to convert all the way into infinity.

Jim Fitzpatrick

Nice.

SPEAKER_04

And then we weight your spend and your your impression load towards people who are more likely to convert. Anyways, that's longer wended than you probably banked on. But think of a CRM as an input into the CT.

Two Buckets Of AI In Service

Jim Fitzpatrick

Right, right. And by the way, it's a it's a question that's uh very valid because I know that there's there's dealers out there, GMs and such, and and and uh fixed ops directors that that want uh an explanation of that because they're getting hit with all of these buzzwords. Speaking of buzzwords, AI is a major big buzzword right now. And Jason, how does it actually help a service department today? And I know that there's many different answers to this, but what's your take on that?

SPEAKER_02

Well, first it it's just the it's the latest flavorful buzzwords, right? Once you've been around for a long time.

Jim Fitzpatrick

Big data year years ago at NAB it was big data, and now we understand what big data is.

Real AI Wins: SMS And Telematics

SPEAKER_03

I remember those days well. Yes. Uh you I mean, you hit the nail on the head. There's multiple different approaches. I think one of the things that we're trying to help with right now is helping dealerships understands kind of the differences between AI tools that will actually engage directly with customers, such as lead nurturing, SMS, chat features, like all these different things where an agent, if you would, is communicating with a customer. Bucket one, bucket two is really AI technology that can enable you to have better communications or better strategies to actually have communications with those customers in that first bucket, right? So when you think about um the best applications, uh when AI is at its absolute best, it's a combination of those two buckets. Like the first bucket would so if we go kind of with the second one, not to get too long-winded, but being able to utilize AI to do um mixed media modeling, right? To be able to do um customer segmenting, to be able to generate the actual actionable insights, like what Lauren was talking about, being able to have tools at ready that can take all of those different data sources and all of those different messages, um, where the consumers are at in their life cycle, what vehicles do they have, when was the last time that they serviced a car, blah, blah, blah, all of those different things. AI should be able to and does when it's properly applied, give the dealers the insights about, you know, those advertising's most tricky questions again, who to market to, at what point in time, and on what channel. That's one of the you use AI as the tool for that in supplements, and I think that a lot of Like again, that's probably not the most sexy thing, but I do think that that's the most valuable application that a dealership can possibly have today. Because again, without that, then all the communications and stuff that you're trying to actually talk to the customer, whether that be deploying campaigns that are out, whether that be actually having an agent responding to different elements, um, almost still becomes a moot point if they don't have the proper data that's in there to be able to determine who that customer is in their life cycle, what they're actually looking for and all those cards, right? So it's so without getting too too much farther down the path, I think that I think that there's a tremendous opportunity of which PureCars wants to take a leading edge in, and not pushing any products, but in helping dealerships understand the capabilities AI has and the functions and the roles that it plays for the dealerships. Um, and that's going to be one of the things that we'll be talking a lot about at NADA as well.

Jim Fitzpatrick

Sure. Jason, can you give kind of a uh share a quick real-world example of AI driving more service visits?

Omnichannel Made Simple With Identity

SPEAKER_03

Yeah, I mean, certainly. So if you take a look when you up when you're uploading the agent, right, and when you're doing first and foremost, you're going through and applying the mixed media modeling segmentations and you're doing all the analytic work to be able to determine this customer, this person going back to clean data, still has his car, this customer service intervals and all the different, all of those things. We've seen it be able to very fastly drive net new uh service opportunities um via different channels, right? So one of the things that um that when you look at it, you get the you get the data aligned up the right way. And then if you're looking at like SMS messaging is a is a is a proper tool with that, integrated with dealership, CRM, you know, going through all the compliance laws. But once the once the consumer, I think consumers today are so much more uh comfortable with AI agents on what used to be even a year ago, like we've seen we've seen the engagement levels go through the roof, so long as you're doing some of the things the right way, so long as you're not misleading the customers. But when an agent can intercept that data, make a proactive outreach to a consumer to go, hey, we noticed from the Venn Telematics that your check engine light is on about this. We were more than likely, this is an agent on behalf of the dealership. We if there's a free opportunity for you to come in and just get that checked up, and then one of one of our actual humans can give you an analysis of it. We've seen little small things like that go from maybe a year to two years ago having, you know, a half a percent response, a 1% response, a 1% response to 25, 30, 40% of those people now responding to those things because the data driving it the proper way. So we've seen those response rates go hockey sticking. And then obviously that's making the revenue for the service department go hockey sticking and giving the dealerships the opportunity to do what they do best, which is then talk to the customers and try to flip them into a new car or to take care of them on their service department. So many, many applications for it, but that's that's a real world example of how you're connecting data with the actual communications to provide a much better experience for customers.

Jim Fitzpatrick

That's right, that's right. Delta Airlines has trained me over the last year that I would rather the AI assistant than even waiting for you know the live person. You know what I mean? And because I can get more done. You know, they've become much more sophisticated, and and we're seeing this now in retail automotive. It's about time. We we happen to lag sometimes in retail automotive, but I think we're there, and of course, programs like this are incredible. But uh so let me ask you, Lauren, we dealers have a lot of options when it comes to advertising and communicating with customers, email, SMSs, you talked about social um video. I mean, how does Pure Cars make reaching customers across all of these simple?

SPEAKER_04

Yeah, it's we take all the heavy lifting off you, right? So going back to my all of the inputs into the brain, um, Pure Cars can deploy all of that stuff that's in the brain for you in a way that's super sophisticated because we are actually, via our identity resolution services, we're assigning a unique identifier to every single person that we're able to resolve an identity to. And we know a bunch about them. Number one, where they're at in the life cycle of their vehicle, what they're shopping for, cross-shopping for, purchase trends. Um we also know their preferred method of communication. If they want to be texted, don't call them. Shoot them a text.

SPEAKER_05

That's right.

Outcomes: More ROs, Faster Responses

SPEAKER_04

All of that is automated, and candidly, there's no way on God's green earth that you could deploy something that sophisticated across your entire database without empowering an AI agent or an AI algorithm of sorts. Um, so I get really fired up about that because generally speaking, you know, dealers, manufacturers, they don't care what screen someone they're talking to, it doesn't matter what piece of glass the message is delivered upon, right? So long as it's delivered to the right person with the own still owns the vehicle at the right time, right? So um, all of that, again, by by way of all the inputs kind of going in, feeding into the brain and then deploying it, this is very much our clients can be super involved. We also respect that they have nine to fives that have nothing to do with uh diversification of media allocation between social and video and and email and direct mail. We we'd rather take the heavy lifting off of you and report back how well we did for you in the in the aftermath. But that's right. Again, that's it's it's kind of like a choose your own adventure. We do have clients that want to be super involved, but that's not necessary. It's it's really empowered by AI and machine learning and all of those inputs. Yeah. We can we can deploy a massively sophisticated um omni-channel approach on a client's behalf.

Jim Fitzpatrick

Sure. What's the biggest benefit dealerships notice when they start using clean data plus AI for service marketing?

SPEAKER_04

I I think about tenants of AI, really regardless of any business. You know, we've contemplated how we leverage AI tools internally at pure cars across our business as well. Is there's really three key objectives. We want to increase productivity, decrease lag time, like you mentioned with Delta, you get you get your answer faster, um, and increase consistency. Same same experience as you're referring to with with Delta Agent.

SPEAKER_05

Yeah.

Closing, Booth Info, And Workshop

SPEAKER_04

Um when I think about that in the in the context of strictly parts and service, again, that leads to kind of the triple threat or the triple crown. Um if we're if we're increasing productivity of your associates, decreasing lag time, increasing consistency, you're ultimately you're gonna see heightened RO count, heightened cost per RO or dollars per RO, and increased CSI. I think you're providing a better experience to your end customer as well by being proactive, um being clean with your communication and not talking to them on a BMW they own they used to own seven years ago, right? That's putting your dealership in the best light and looking super smart, intelligent, and invested in the customer as much as they're invested in you.

SPEAKER_05

That's right.

SPEAKER_04

So ultimately, I think you know, we're looking for increased productivity out of AI. The dealers can expect increased RO count, CPRO, and CSI. That's that's what they're chasing. And this absolutely helps them.

Jim Fitzpatrick

Yeah, there's no question about it. This is uh again, dealers put put pure cars on your short list. These are the kinds of solutions we want to be bringing you here at CBT News. This is the you owe it to yourself, you owe it to your dealership. You jump into AI, these guys have got the solution for you on this service, is gonna play a very big role, as you all know in certain as you all know in the uh auto industry. As maybe used cars, uh new car sales come down a little bit, as they might in 20 uh 26. Guess where we're gonna be going? We're gonna be going to service. We always do. And you want to get more than your fair share in your market, you gotta know about AI, you gotta be using it. Uh, you've got to uh partner with the right company out there. Pure Cars is uh is tops in what they do. So uh Lauren Donaldson, uh CEO of Pure Cars, and Jason Wiley, who's the President Chief Revenue Officer at Pure Cars. Thank you so much for coming by CBT News. Again, these are the kinds of solutions that we want to be featuring here to our dealer audience. So thank you so much. Of course, for dealers that are out there, they're gonna be at West Hall. Their booth is uh 3551 in the West Hall. And uh be sure to uh to sit in uh on Lauren's workshop, which is Wednesday and Friday. So you're not gonna want to miss that. And again, thank you so much uh for giving us all this time today. Really appreciate it.

SPEAKER_04

The pleasure has been ours. Thank you so much. Thanks. Looking forward to Vegas.

Jim Fitzpatrick

Absolutely. See you out there.

Announcer

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